Monday 22 November 2010

Nil By Mouth film poster

Gary Oldman's Nil By Mouth film poster is a main influence in relation to our own poster. The elements within the poster conform to the genre of social realism of using bleak colours and lack in special effects. From looking at the image its self, it's clear that no layering in photoshop has been done because this is a shot from the film. I feel this is the best way to represent realism because of it's level of how real the situation is - its possible to recreate this scene without using photoshop or special effects.

I chose this poster because Nil By Mouth shares the same target audience as our film. By aiming at the same audience, we can use similar elements in our own poster. The simple text and colours is what we've taken from this poster because it's supposed to be aethstetically pleasing and be able to appeal to a wide audience. By using a standard text, dull colour and a still from the film implies the seriousness of the film. This poster isn't trying to glamourise the film because of its content. Its setting expectations for the audience of social realism which represents real situations. The minimalist style is used because it wants the audience to feel isolated through a lack of content. 

Colours are used to represent the emotions of the film. Dark dull colours represent the depression and even with the orange is drained and bleak. This could be used to represent the hope of the characters leading a depressed life.

The credits and information at the bottom are significantly seperate from the image it's self leaving a black hole in the middle. This makes the viewers feel isolated because there's not much visual content apart from a blank space and even when we view the image its only supported by black and white. Theres no unecessary text involved for example a tag line. By using a still from the film, it gives the audience an early insight into the film and from this particular shot the audience can immediatly tell how the film was shot and expectations are set in terms of visual content.

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